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Typecraft: Using Font Design as a Means to Create a Difference


Launched in 2012, The Typecraft Initiative, develops a range of display* typefaces based on the rich crafts and tribal arts of South Asia. Our primary aim is to inspire craftspeople to engage with design and use the typefaces as a way to engage with new audiences and to make them aware of these crafts and the people behind them.

Craft as a functional starting point in the cycle of creation

Every "Typecrafted font" starts out as a handmade analog object that is converted to a digital typeface.


In a world where crafts have become relegated to decorative objects, we believe that it is important to relink crafts with functionality. This emphasizes the maker and the making process and also highlights the myriad possibilities and applications that “traditional” crafts have in today's technology driven world.